HOME

Digital marketing is the promotion of products, services, or brands using online platforms like social media, search engines, email, and websites to reach customers.

It helps businesses reach a larger audience, target specific customers, increase brand awareness, and generate more leads or sales at a lower cost compared to traditional marketing.

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM) / Google Ads

• Social Media Marketing (SMM)

• Content Marketing

• Email Marketing

• Affiliate Marketing

• Influencer Marketing

• Video Marketing

SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google to get more organic (free) traffic.

• SEO = Free/organic traffic through optimization.

• SEM = Paid advertising like Google Ads to appear on top of search results.

• SEO: 3–6 months (long-term growth)

• Paid Ads: Immediate results but requires budget

• Social Media: Depends on content quality & consistency

It depends on your business:

• Instagram & Facebook → Fashion, Lifestyle, Local Businesses

• LinkedIn → B2B, Professional Services

• YouTube → Tutorials, Product Demos

• TikTok/Reels → Short, creative videos

It’s creating valuable and engaging content (blogs, videos, infographics, etc.) to attract and retain customers instead of directly selling.

• SEO & Google Analytics

• Social Media Strategy

• Paid Ads (Google/Facebook)

• Content Writing & Copywriting

• Email Marketing

• Basic Graphic Design & Video Editing

• Google Analytics & Search Console

• SEMrush / Ahrefs (SEO tools)

• Canva (design)

• Mailchimp (email marketing)

• Meta Business Suite (Facebook & Instagram Ads)

• Hootsuite / Buffer (social media scheduling)